The consumer is becoming our greatest competitor
My parents owned a photography store in the small East Flemish town of Maldegem. Photo Video Van Belleghem had a solid reputation. My father took over the business from his father. For a few decades,...
View Article5 dangerous arguments for not re-inventing your own business
I’m writing this blog in Finland. I’m here for the week for different speaking opportunities and I can’t help but notice how ‘Angry Birds’ is everywhere here. It’s not that surprising, really, since...
View ArticleThe thin line between success and failure in using customer data
“Big data” was undoubtedly the buzz word of 2013. As a result, you can bet on it that a lot of major companies are brainstorming on a big data strategy as we speak. I am afraid, though, that most of...
View Article5 tips to win international clients through social media
Social networks are by definition global. If you are hoping to expand your business into new international markets, social networks offer opportunities that didn’t exist before. The secret to success...
View ArticleMeet some speakers of our digital expert class in Barcelona
Every industry is feeling the impact of high speed digitalisation. Business models are being disrupted. Consumers are adopting new technologies faster than ever and their loyalty is decreasing faster...
View ArticleNew Research Report: The Future of the Customer Relationship
Customer relations are in transformation! Pre-sales, sales & after sales are changing at high speed. Companies need to figure out the current customer journey, the role of self service, their data...
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